Work
ActionAid
A collaborative donation platform that enables groups to easily contribute together while tracking their collective impact for charitable causes.
Coherent
A multi-channel inbox for communications on Gmail, Watsapp and Messenger for healthcare reception teams.
Elevate4
A transformative web application designed to enhance team dynamics and foster organisational growth
About
Background
I'm a Product Designer with over a decade of experience in the media industry. Growing up in London with hardworking immigrant parents, I developed a strong work ethic from an early age. My passion for visual arts led me to study fine art at Kingston University, where I developed a deep understanding of visual fundamentals such as colour, form, contrast, and composition.
Early Career
My professional journey began in graphic design, followed by roles in the media industry, where I learned the craft of graphic design, motion graphics and video editing. I have worked in the media industry providing a broad range of services for top streaming services like Netflix, Amazon, and Google. Through these experiences, I thrived in fast-paced, detail-oriented environments, delivering high-quality digital content under tight deadlines.
Career Development
The shifts during COVID prompted me to expand my skillset into Python and Full Stack Web Development. I used AI as an aid to help me reach a long term aspiration of creating my own applications. My interest in UX/UI design solidified after redesigning an AAC app for my non-verbal autistic son.
Beyond the Surface
Swimming is my escape, allowing me to disconnect and immerse myself in a weightless world. It brings clarity and calm, by silencing the noise around me. It’s a meditative experience that balances strength and grace, with the unique sensory elements of water. The muted sounds and rhythmic pulse create moments of pure focus and tranquility.
A Decade in Sound
For over a decade, music production has been my creative sanctuary, allowing me to explore sounds across genres and build a rich library for my compositions. While I've paused to focus on designing accessible technology, music remains a core passion of mine. I plan to return to production to reconnect art and technology with a fresh approach in the future.
Values
Continuous Learning
The learning never stops. Current learning topics are neurology, human interaction, design principals, business strategies and AI.
Research Driven
I am a research driven designer always making sure there is tangible evidence in the form of insights from users.
Problem Solving
Solving real world problems. Finding the pain points and frustrations lead me to the most effective solution
Intuitive Design
Crafting interfaces that are clear and straightforward, users can navigate without instructions, ensuring a seamless experience.
Transparent Feedback
Designs should keep users in the loop, providing timely and relevant feedback at each step, making them confident in their interactions.
Reduce Cognitive Load
Keep actions and options visible. Navigate seamlessly through systems without needing to recall previous steps or details.